Listen, lovely:
You know that killer copy will convey your message, draw your ideal client and increase your sales. That your website needs more than a great logo and pretty photos, that your Facebook page is dying a slow death, and that you’ve forgotten your blog log in – but writing anything feels like an overwhelming task, one you’d rather put right below “get a root canal” on your todo list.
Maybe you’re worried about your spelling and grammar, or you haven’t had a new idea for content in months, or your web designer is knocking down your door waiting for that copy you promised you had on file but just had to dig up and would have it to him by Monday – you know, that imaginary copy, in that imaginary file? All of a sudden, a root canal seems like a cakewalk compared to trying to get it all done.
How about I help you skip the dental work, and we’ll get all your blank pages filled up with the right words?
I know there are rules for sales pages, but I don’t like rules. (Full confession: I love words and hate too many words. Get. To. The. Point.) So here’s how we can make a little (or a lot) of magic.